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Turn Process into Profit - The Hidden Costs of Unregistered Political Text Campaigns

Turn Process into Profit - The Hidden Costs of Unregistered Political Text Campaigns.

Political campaign season is upon us! Soon texts will start hitting voters’ phones via 10 Digit Long Code, or 10DLC. But before your campaigners hit send on their texts, you should be aware that not registering a 10DLC campaign can be costly in the form of high penalty fees and throttled message volume per second – which can also mean lost revenue for you.

Help your political customers avoid these potential pitfalls and discover ways to make the registration process easier and faster for them, and more profitable for you.


Turn Process into Profit - The Hidden Costs of Unregistered Political Text Campaigns
Panel Speakers
Trevor Mac Donald
Trevor MacDonald
Senior Director of 10DLC and Messaging Services Strategy
Trevor MacDonald is the Senior Director of 10DLC and Messaging Services Strategy for Â鶹´«Ã½Ó³»­. In his role, he brings more than 18 years of extensive experience in the telecommunications industry. A passionate leader of innovation with a progressive track record for success, Trevor continues to make significant contributions to the 10 DLC ecosystem through leadership, forward-thinking vision, and technical expertise. As a leader at Â鶹´«Ã½Ó³»­ in the Commercial Messaging organization, Trevor has brought a strategic mindset and collaborative approach to drive organizational excellence. Trevor has spearheaded initiatives that drive business growth and enhance the customer experience. Before Â鶹´«Ã½Ó³»­, Trevor held key positions at Verizon, where he played a pivotal role in driving the adoption of emergent technologies including IoT and 5G. Trevor's contributions to messaging, vendor/product management, and cost-saving initiatives propelled success. Having earned a bachelor’s degree, an MBA, and a U.S. Utility Patent, Trevor MacDonald possesses a strong academic foundation complemented by practical experience.  Outside of work, Trevor loves being a husband and a dad, cheering on his favorite sports teams (especially the Michigan Wolverines football team), and playing ice hockey. 

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