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Trevor MacDonald is the Senior Director of 10DLC and Messaging Services Strategy for Â鶹´«Ã½Ó³»­. In his role, he brings more than 18 years of extensive experience in the telecommunications industry. A passionate leader of innovation with a progressive track record for success, Trevor continues to make significant contributions to the 10 DLC ecosystem through leadership, forward-thinking vision, and technical expertise. As a leader at Â鶹´«Ã½Ó³»­ in the Commercial Messaging organization, Trevor has brought a strategic mindset and collaborative approach to drive organizational excellence. Trevor has spearheaded initiatives that drive business growth and enhance the customer experience. Before Â鶹´«Ã½Ó³»­, Trevor held key positions at Verizon, where he played a pivotal role in driving the adoption of emergent technologies including IoT and 5G. Trevor's contributions to messaging, vendor/product management, and cost-saving initiatives propelled success. Having earned a bachelor’s degree, an MBA, and a U.S. Utility Patent, Trevor MacDonald possesses a strong academic foundation complemented by practical experience.  Outside of work, Trevor loves being a husband and a dad, cheering on his favorite sports teams (especially the Michigan Wolverines football team), and playing ice hockey.