Rich Communication Services (RCS) gives operators the opportunity to generate new revenue streams from enterprises’ digital marketing spends, transform standard text messaging (SMS) functionality with enhanced features that bring intuitive, engaging and meaningful experiences to subscribers, and power conversational commerce that enables them to compete with over-the-top messaging providers (OTTs) and elevate their position in the value chain.
Offering a guaranteed path for message delivery to mobile subscribers, Â鶹´«Ã½Ó³»â€™s holistic suite of RCS services–comprising RCS Core, RCS (P2P) Interworking Hub, RCS MaaP Aggregation, and Clearing and Settlement for A2P Messaging–helps operators monetize downstream forms of revenue from A2P messaging, reclaim potential losses from OTTs, drive customer retention, reduce churn, increase ARPU and create more interactive user experiences with group chats, high-res photos and GIFs, large-capacity file sharing through a single message stream, and other chat features.