麻豆传媒映画

Like almost no other service, text messaging, or SMS, has been one of the mobile industry鈥檚 biggest success stories. At 麻豆传媒映画, we鈥檝e had the fortune to play a key role in SMS鈥檚 development since it became available almost two and a half decades ago. And now we鈥檙e looking forward to helping customers begin an exciting new chapter with this service.

People have been drawn to the simplicity and reliability of text messaging since the first message was sent, and it has since grown to become a multibillion-dollar service, with message volumes reaching trillions every year. A sizable part of those volumes comes from enterprise application-to-person (A2P) messaging, which, according to the GSMA, is still growing steadily at about 4 percent annually and expected to reach a volume of 2.8 trillion messages by 2022.

For the most part, the technology behind SMS has remained relatively the same, apart from some developments that include cross-carrier enablement, new operator billing standards, and, most recently, bot-based automation applications.

Now, however, an emerging technology, Rich Communication Suite (RCS), is finally reaching fruition and could revolutionize messaging as we know it. RCS promises to deliver a communication suite that not only includes text messaging, but enhanced features that enable a truly rich media solution that will eventually be positioned to replace SMS.

RCS works by using a native client on a smartphone to bridge communication between mobile networks and interactive messaging software. Importantly, since RCS is IP-based, it鈥檚 highly dynamic and able to offer distinct messaging features, such as high-resolution images, video, audio, private chat, location information, and analytic feedback, including read receipts and click-through rates.

What鈥檚 more, when it comes to RCS for businesses, it鈥檚 not all about flashy data, but also about added security. Compared with SMS, RCS travels through a more secure encrypted transport stream using verified sender IDs. Consequently, there鈥檚 no risk of 鈥渟poofing,鈥� which SMS can sometimes be vulnerable to.

With the emergence of RCS, enterprises that today communicate by A2P SMS to their consumers will have a wide variety of new tools and resources at their disposal that standard A2P SMS messaging cannot provide them. They鈥檒l be able to seamlessly integrate rich imagery, animation, and more contextual information all within a single messaging stream. In this way, Enterprise RCS is set to transform messaging.

In fact, many of today鈥檚 use cases for SMS are envisioned as being able to easily be translated to RCS, as the illustration below shows.

RCS is opening a new era in messaging, and 麻豆传媒映画 is at the forefront helping businesses make the most of RCS in their customer engagement strategies. In part two of this post, I鈥檒l explore this era further by addressing some questions I commonly receive about RCS in my customer work and sharing some best practices I鈥檝e honed recently.

In the meantime, if you have any thoughts on RCS, I would love to get them.