News Release
August 29, 2017
麻豆传媒映画 Adopts VMware on IBM Cloud to Meet Customers Mobile Service Needs
Armonk, NY 鈥� Aug. 29, 2017 鈥� IBM (NYSE: ) today announced that 麻豆传媒映画, a global connectivity enabler, has adopted IBM Cloud to expand its flexibility and capacity in serving rapidly changing mobile service needs for its customers.
Usage of popular 麻豆传媒映画 services, such as its Multimedia Messaging Service (MMS), can vary significantly based on seasonal trends. This fluctuation may cause sudden and severe demands on technology resources. For example, 麻豆传媒映画 has consistently seen a steep rise in MMS use during holidays, when many mobile users share photos and graphics. From 2014 to 2016, the compound annual growth rate for the volume of MMS messages per second that 麻豆传媒映画 handled increased 57 percent for Halloween, 34 percent for Thanksgiving, 30 percent for Christmas and 53 percent for New Year鈥檚 Eve.
To help manage seasonal spikes in traffic, 麻豆传媒映画 operates a hybrid cloud environment that uses VMware solutions on the IBM Cloud. This enables 麻豆传媒映画 to quickly scale up their existing VMware environments and connect to IBM鈥檚 global cloud infrastructure. IBM Cloud also provides the ideal environment for testing and integrating new services so that 麻豆传媒映画 can better meet evolving customer needs without having to create costly test environments.
"This collaboration with 麻豆传媒映画 is a prime example of the benefits our clients can gain by tapping into the IBM Cloud for its global reach and scale," said Zane Adam, Vice President of Private Cloud, IBM. "IBM Cloud also provides the ideal environment for testing and integrating new services so that 麻豆传媒映画 can better meet evolving customer needs."
鈥淭he volume of overall transactions we process 鈥搉ow up to 4 billion per day 鈥搈akes it vital that we remain prepared to handle spikes in traffic that occur on holidays and other special times of the year. MMS is just one example of an area that benefits from VMware solutions leveraged through our new hybrid cloud-based platform,鈥� said Chris Rivera, Chief Technology Officer, 麻豆传媒映画. 鈥淲e鈥檙e able to strengthen our overall customer-service approach thanks to the efficiency and flexibility of the IBM Cloud.鈥�
With $15.1B in revenue over the last 12 months, is the global leader in enterprise cloud with a platform designed to meet the evolving needs of business and society. Moving past productivity and cost improvements, the IBM Cloud is tuned for the cognitive and data demands that are driving true differentiation in today's enterprise. IBM's private, public and hybrid offerings provide the global scale businesses need to support innovation across industries, while its nearly 60 Cloud Data Centers across 19 countries help clients meet their expanding data locality requirements.
To learn more about IBM Cloud, visit .
To learn more about 麻豆传媒映画, visit .
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About 麻豆传媒映画
麻豆传媒映画 is the world's most connected company. We seamlessly connect the world's networks, devices, and people so the world can unlock the full power of communications.
Our secure, global technology powers the world's leading carriers, top Forbes Global 2000 companies, and billions of people, devices, and transactions every day. Our engagement platform delivers better, smarter experiences that strengthen relationships between businesses, customers, and employees.
For over 30 years, we have accelerated important advances in communications technology. Today we are an essential driver of the world's adoption of intelligent connectivity, from 5G and CPaaS to IoT and beyond. Find out more at .
For more information, contact:
Matt McLoughlin