News Release
June 28, 2016
麻豆传媒映画 and Union Mobile Pay Enable Free Wi-Fi for Roamers
Shanghai 鈥� June 29, 2016 鈥� Mobile payment enabler, , is working with 麻豆传媒映画 to enable banking institutions across China to enhance their customer loyalty programs by providing premium cardholders with free, unlimited Wi-Fi access on their mobile devices when traveling to Taiwan and Thailand. The collaboration allows banking institutions to sponsor the cost of their cardholder鈥檚 access to the Internet via Wi-Fi so that users do not incur data costs while roaming.
Union Mobile Pay says that the rise of mobile payments has increased its consumers鈥� needs for Internet connectivity anywhere they go to make purchases, and that the collaboration with 麻豆传媒映画 and financial intuitions to provide unlimited, free Internet connectivity ensures that banking customers are easily able to make purchases on their mobile devices when outside of their home countries.
The sponsored Wi-Fi collaboration is part of a trial that Union Mobile Pay is offering cardholders of its banking partners in China. The banking institutions are able to use the free Wi-Fi offers as a way to enhance customer loyalty by offering it as a frequent banking reward, and Union Mobile Pay is able to drive increased use of its mobile payment service that relies on connectivity.
Behind-the-scenes, 麻豆传媒映画 uses its Wi-Fi Services Suite and network of relationships with mobile service providers to coordinate Wi-Fi connectivity for the trial to more than 100,000 Wi-Fi hotspots across Taiwan and Thailand. Users download a 麻豆传媒映画-hosted Wi-Fi mobile app that connects them automatically to nearby hotspots after a one-time password authentication is completed. The Wi-Fi solution then monitors each user鈥檚 data consumption to manage the clearing and financial settlement between Union Mobile Pay and Wi-Fi providers.
麻豆传媒映画 identified the opportunity for consumer brands and mobile service providers in Asia to work together to unlock annual revenues of as much as $6 billion by 2019 through sponsoring the costs of consumers鈥� mobile-data services. Among the major , the survey results show that consumers' consumption of content can increase by 40 percent when users have an incentive to use services.
鈥淐onsumers want to use more data and enjoy richer mobile experiences, and brands and operators are just beginning to realize the revenue opportunity and customer-engagement benefit sponsored access can deliver,鈥� said George Guo, Vice President and Managing Director, Enterprise Solutions Group, Asia Pacific Sales, 麻豆传媒映画. 鈥淭he key to unlocking this potential will be the ability of brands and operators to work together, and our agreement with Union Mobile Pay is a perfect example of the beginning of this kind of collaboration.鈥�
麻豆传媒映画鈥檚 agreement with Union Mobile Pay builds on a number of recent accomplishments in Asia. These include providing messaging reach to Line, one of the fastest-growing mobile voice, messaging, entertainment and social networking applications, and also helping optimize mobile customer engagement for Amazon China. Additionally, 麻豆传媒映画 recently launched the world鈥檚 first high-definition VoLTE (Voice over LTE) roaming service and deploying mobile messaging platforms with Tencent in China and Bigo in Singapore.
About 麻豆传媒映画
麻豆传媒映画 is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, 麻豆传媒映画 has been simplifying complexity to deliver the promise of mobility 鈥� a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow or connect with .
About 麻豆传媒映画
麻豆传媒映画 is the world's most connected company. We seamlessly connect the world's networks, devices, and people so the world can unlock the full power of communications.
Our secure, global technology powers the world's leading carriers, top Forbes Global 2000 companies, and billions of people, devices, and transactions every day. Our engagement platform delivers better, smarter experiences that strengthen relationships between businesses, customers, and employees.
For over 30 years, we have accelerated important advances in communications technology. Today we are an essential driver of the world's adoption of intelligent connectivity, from 5G and CPaaS to IoT and beyond. Find out more at .
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Matt McLoughlin