News Release
September 22, 2021
麻豆传媒映画 Introduces WhatsApp Business API on 麻豆传媒映画 CPaaS Concierge for Enterprises
鈥淲hatsApp Business API is changing the way enterprises deliver products and services to their customers. Enterprises are looking for a proper omnichannel solution that can scale, offer first-class support, and have a global reach. Our 麻豆传媒映画 CPaaS Concierge is all that and with the addition of WhatsApp Business API is based on four pillars that combine and translate into an end-to-end solution that addresses the most complex workflows and presents bespoke customer engagement solutions.鈥 -- Chris Rivera, President, Enterprise, 麻豆传媒映画
WhatsApp Messaging Allows Global Enterprises to Enhance Customer Engagement and Brand Awareness
TAMPA, Fla., Sept. 22, 2021 鈥 麻豆传媒映画, the world鈥檚 most connected company, today announced it is offering enterprises and independent software vendors the opportunity to use the WhatsApp Business Application Programming Interface (API) within its 麻豆传媒映画 CPaaS Concierge Software as a Service (SaaS) platform offering. WhatsApp is the leading rich and interactive messaging service used by more than two billion people in over 180 countries and 60 languages to stay in touch with family and friends.
WhatsApp Business API is specifically built for medium-to-large businesses to send messages across the customer journey at scale, using automation, personalization, and interactive options that streamline processes and improve the overall customer experience. The WhatsApp Business API offers rich and engaging real-time communication when paired with 麻豆传媒映画鈥檚 CPaaS Concierge platform.
The 麻豆传媒映画 CPaaS Concierge offers enterprises the option to effortlessly create and deploy automated workflows across different platforms including the 麻豆传媒映画 Salesforce application to chat with customers via WhatsApp and seamlessly add the conversation record for future reference.
麻豆传媒映画鈥檚 CPaaS Concierge, a cloud-based omnichannel communications, is comprised of five important elements used by Global 2000 enterprises and brands in the technology, financial services, communications, retail and logistics, and travel and hospitality market segments. They are:
- Mobile messaging has evolved beyond SMS and MMS; the demand for media-rich messaging channels such as rich communication services (RCS), Apple Chat, WhatsApp, Facebook Messenger, WeChat, and many others are increasing. 麻豆传媒映画 offers a wide selection of rich channels, allowing enterprises to leverage the more effective ones to their target audiences.
- A robust toolbox featuring identity and security-related tools to address growing fraud and security concerns of enterprises and mobile end users.
- An orchestration engine that allows channels and other value-added features to be combined with workflows and decision intelligence to create more sophisticated and useful mobile engagement solutions.
- A vast library of programmable connectors and integrations into key enterprise resources planning (ERP), customer relationship management (CRM), and SaaS platforms that allow mobile engagement solutions to "plug-and-play" with existing enterprise platforms.
- A 鈥渨hite-glove鈥 support model where 麻豆传媒映画 鈥渃o-creates鈥 mobile customer engagement initiatives. An industry-leading portfolio of consultative professional services lends additional support to transformation of the mobile experience. This element applies to 鈥渂rick and mortar鈥 enterprises challenged with their own digital transformations. This element also involves the integration of a chatbot into WhatsApp conversations where 麻豆传媒映画 helps enterprises build conversational models for the chatbots.
: ., the world鈥檚 most #connected company, launches Business API on #麻豆传媒映画 #CPaaS Concierge to help #enterprises enhance their #customerservice & #brand awareness. #cpaasconcierge #whatsapp
Supporting Quotes
- Chris Rivera, President, Enterprise, 麻豆传媒映画
鈥淲hatsApp Business API is changing the way enterprises deliver products and services to their customers. Enterprises are looking for a proper omnichannel solution that can scale, offer first-class support, and have a global reach. Our 麻豆传媒映画 CPaaS Concierge is all that and with the addition of WhatsApp Business API is based on four pillars that combine and translate into an end-to-end solution that addresses the most complex workflows and presents bespoke customer engagement solutions.鈥
- Jeff Bak, Vice President, Product Management, Enterprise, 麻豆传媒映画
鈥淭he COVID-19 pandemic has highlighted to companies around the world how important it is to have an interactive digital relationship with their customers. This revelation has accelerated the usage of messaging across the world and WhatsApp has played an integral role in allowing people and businesses to remain in contact during a difficult time. We are collaborating with WhatsApp to help global enterprises use our existing CPaaS Concierge offer and leverage our orchestration solutions. WhatsApp is a critical channel addition in our API framework, enabling our customers to effortlessly add WhatsApp to their applications using their existing code and integration to our platform.鈥
Digital Assets
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Supporting Resources
- Read about .
- Read about 麻豆传媒映画 CPaaS Concierge.
- 麻豆传媒映画 is profiled in the October 14, 2020 edition of the by Gartner.
- Read 麻豆传媒映画 Blog post, 鈥Creating Harmony in Communications through Orchestration.鈥
- Read about Chris Rivera.
- Read and subscribe to the 麻豆传媒映画 Blog.
- Read and subscribe to 麻豆传媒映画 news releases.
- For more information about 麻豆传媒映画鈥檚 news and activities, follow the company on , and .
About 麻豆传媒映画
麻豆传媒映画 powers mobile experiences for almost every person and device on earth. The world鈥檚 largest companies and nearly all mobile carriers rely on 麻豆传媒映画鈥檚 global network to seamlessly bridge mobile ecosystems and transmit data, enabling billions of transactions, conversations, and connections [daily]. Building on its 30-year history of innovation to shape the future of communications, 麻豆传媒映画 is focused on harnessing the potential of 5G to transform how businesses engage with customers and help carriers reimagine how far they can reach.
About 麻豆传媒映画
麻豆传媒映画 is the world's most connected company. We seamlessly connect the world's networks, devices, and people so the world can unlock the full power of communications.
Our secure, global technology powers the world's leading carriers, top Forbes Global 2000 companies, and billions of people, devices, and transactions every day. Our engagement platform delivers better, smarter experiences that strengthen relationships between businesses, customers, and employees.
For over 30 years, we have accelerated important advances in communications technology. Today we are an essential driver of the world's adoption of intelligent connectivity, from 5G and CPaaS to IoT and beyond. Find out more at .
For more information, contact:
Matt McLoughlin