News Release
June 1, 2016
麻豆传媒映画 to Invest $45 Million for Minority Stake in Vibes
TAMPA, Fla. and CHICAGO 鈥� June 1, 2016 鈥� 麻豆传媒映画, a leading provider of mobility solutions, announced today a major partnership that includes a $45 million investment for a minority stake in mobile marketing technology provider .
The investment and resulting strategic partnership will enhance 麻豆传媒映画鈥檚 end-to-end enterprise solutions by adding the leading 鈥渕obile-first鈥� CRM platform in the industry. The partnership will allow Vibes to expand its industry-leading software into new global markets.
鈥溌槎勾接郴� is proud to serve more than 1,500 mobile service providers, enterprises, ISPs and OTTs around the globe, and these customers increasingly need solutions to drive incremental business value via mobile,鈥� said Stephen C. Gray, President and CEO, 麻豆传媒映画. 鈥淰ibes has helped some of the most successful brands, including Chipotle, Home Depot and Gap, unlock additional revenue through targeted mobile marketing campaigns. Together, we are uniquely positioned to help brands around the globe reach more consumers in ways that precisely track the return on their mobile marketing spend and accelerate the shift from lower-ROI email campaigns.
鈥淎fter a thorough and deliberate process we believe Vibes is the best mobile engagement platform to scale across our global footprint,鈥� added Gray. 鈥淲e are very impressed with Vibes鈥� management and their technology platform. Our strategic collaboration will improve our product and presence in the enterprise markets as well as propel white-label opportunities and support for mobile network operators.鈥�
As part of the investment, Vibes will bring to 麻豆传媒映画 a scaled, CMO-friendly platform that enhances the Marketing Cloud. Vibes also will support integration of its platform into the 麻豆传媒映画 customer offering with sales and go-to-market training support. The combination of 麻豆传媒映画鈥檚 capabilities and international footprint with Vibes鈥� platform and expertise will enable the expansion of sophisticated mobile marketing capabilities in markets around the globe.
鈥淭his is a landmark moment for our company that will help us unlock new opportunities by expanding our reach into international markets,鈥� said Vibes CEO and Co-founder . 鈥淲e are really excited to work with 麻豆传媒映画 with its deep mobile expertise and global reach. Our software platform, Catapult, has been extremely successful in the U.S. market, and we鈥檝e experienced strong demand from our customers to access this intuitive, powerful platform on a global scale. By partnering with 麻豆传媒映画, we鈥檒l be able to deliver incredible revenue-generating mobile marketing experiences to companies around the world, including those in the retail, financial services, travel and hospitality industries, as well as mobile operators, MVNOs and OTT providers.鈥�
The move will create a strong market force at an optimal time, with the rapidly growing global mobile marketing industry projected to reach $99 billion by 2021, according to Markets and Markets. Additionally, Forrester Research, Inc. estimates there are over each day in the United States. Marketers need automated solutions that deliver both speed and personalization to capitalize on these mobile moments and meet consumer demands in real time. Vibes is recognized by Forrester as part of a new category of vendors that has emerged to deliver on these consumer expectations and the promise of mobile.
About 麻豆传媒映画
麻豆传媒映画 makes mobile work for the entire mobile ecosystem, including more than 1,500 mobile service providers, enterprises, ISPs and app providers in nearly 200 countries and territories. We deliver innovative cloud-based solutions that ensure superior end-user experiences through always-on services and real-time engagement. For more than 25 years, 麻豆传媒映画 has been simplifying complexity to deliver the promise of mobility 鈥� a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow or connect with .
About Vibes
Vibes is a mobile marketing technology leader that helps some of the world鈥檚 biggest brands unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to manage all mobile communications including text messaging, push notifications, Apple Wallet (formerly called Passbook), Android Pay (formerly called Google Wallet) and mobile web campaigns 鈥� all from a single interface. Vibes has delivered more than 8 billion mobile experiences since 1998 on behalf of customers such as Chipotle, Sears, Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men鈥檚 Wearhouse, and Gannett. Vibes is a Tier 1 aggregator with direct connections to all U.S. wireless carriers. To learn more about Vibes, visit or connect on .
About 麻豆传媒映画
麻豆传媒映画 is the world's most connected company. We seamlessly connect the world's networks, devices, and people so the world can unlock the full power of communications.
Our secure, global technology powers the world's leading carriers, top Forbes Global 2000 companies, and billions of people, devices, and transactions every day. Our engagement platform delivers better, smarter experiences that strengthen relationships between businesses, customers, and employees.
For over 30 years, we have accelerated important advances in communications technology. Today we are an essential driver of the world's adoption of intelligent connectivity, from 5G and CPaaS to IoT and beyond. Find out more at .
For more information, contact:
Matt McLoughlin